We import and distribute premium American nutrition and supplement products directly to Vietnamese consumers through the country's top e-commerce platforms.
Who we are, what we stand for, and where we're headed.
We are a leading importer and distributor of organic supplements and vitamins, committed to quality, reliability, and market growth.
To import premium organic vitamins and supplement products that serve the Vietnamese market and expand access across the region.
To become the trusted partner for high-quality organic supplements and vitamins in Vietnam and Southeast Asia.
Vietnam's retail pharmacy & vitamin market is on a powerful growth trajectory.
📈 Projected annual growth rate: 9.89% (2025–2029)
Health-conscious consumers are increasingly seeking natural, organic products, driven by rising disposable incomes and an expanding middle class.
Supplement sales on e-commerce platforms reached 6 trillion VND (May 2023–2024) with 27.3 million products sold online.
Shopee leads with 85.3% market share, followed by Lazada at 14.2%. A Shopee-first strategy is essential for success.
Green Bounty leverages proven retail presence and performance to dominate Vietnam's e-commerce landscape.
Dominant presence across Shopee, Lazada, and TikTok Shop — ensuring broad market access for vitamin and supplement products.
Consistently achieving strong performance with an average monthly revenue of $100,000 USD, demonstrating robust sales capabilities.
Actively seeking partnerships to introduce leading American vitamin and supplement brands into the burgeoning Vietnamese market.
Backed by 5 years of hands-on retail experience across Vietnam's top e-commerce platforms — Shopee, Lazada, and TikTok Shop.
We specialize in organic, health-focused products that are genuinely good for consumers — products we believe in and stand behind.
Green Bounty was created to bring truly high-quality products with full transparency directly to consumers — no shortcuts, no compromises.
Every product is selected with the end consumer in mind — ensuring safety, quality, and complete product details that empower informed choices.
One of the world's largest supplement markets, with sustained demand growth and unmatched consumer spending power.
Health-conscious consumers are actively seeking natural, organic products with clear provenance and transparent sourcing.
Brands are looking for reliable, high-quality raw material sources to meet the exploding market demand.
Vietnam's regulatory framework for health supplements has been significantly updated in 2025–2026. Here's what every importer needs to know — and how Green Bounty handles it all.
Classify your product under the correct HS code before anything else — it determines tax rates, ministry jurisdiction, and inspection protocol.
File a conformity declaration with Vietnam's Ministry of Health (MOH) — Department of Food Safety. Approval takes approximately 21 working days. The certificate has no expiry date once granted.
U.S. products do not benefit from ASEAN preferential rates. Standard duties apply, plus VAT. Correct HS classification is critical — misclassification triggers penalties and customs delays.
Under Decree 46/2026, health supplements are classified as high-risk imports. First-time importers face the most scrutiny. A clean compliance history is your most valuable asset at the border.
One of Vietnam's best-known U.S. supplement brands. Herbalife built strong brand loyalty by entering Vietnam through an authorised local distributor network, achieving compliance with MOH registration for each SKU before distribution.
Strategy: Licensed local distribution + MOH pre-registrationAmway's Nutrilite is one of the top direct-selling supplement lines in Vietnam. Its U.S. GMP-certified manufacturing credentials were central to winning Vietnamese consumer trust and satisfying MOH dossier requirements from day one.
Strategy: GMP certification as core differentiatorAbbott's nutritional brands dominate Vietnamese pharmacies and hospitals. Abbott succeeded by pairing its U.S. clinical research credentials with full Vietnamese-language labelling and MOH-approved health claims — a model Green Bounty replicates for its partners.
Strategy: Clinical evidence + VN-language complianceSanofi faced initial resistance launching supplements in Vietnam. Their winning move: creating a separate local brand identity incorporating traditional ingredients like ginger and turmeric into scientifically-tested formulas — resulting in 27% market share within 18 months.
Strategy: Localisation + traditional ingredient integrationFrom HS code classification and MOH registration to Vietnamese labelling, customs clearance, and risk-based inspection compliance — we manage the entire import chain so your brand reaches Vietnamese consumers without delays or regulatory surprises.
Talk to Our Import Team →Green Bounty & You — a partnership built on trust, capability, and shared success.
Leverage our distribution network and deep expertise to reach consumers with confidence, backed by proven retail infrastructure.
End-to-end solutions from R&D and quality control to logistics — we manage the complexity so you can focus on growth.
Building sustainable partnerships grounded in trust and shared success — not just transactions, but lasting relationships.
Contact Green Bounty today to discuss partnership opportunities and request detailed pricing information.
Get in Touch →We'd love to hear from you. Let's start building something great together.
"Pure Nutrition, Proven Partnership"